Ownwell

Founded in 2020 by Colton Pace and Joseph Noor, Ownwell is building digital infrastructure for the future of property ownership. While real estate represents the average American’s largest store of wealth, the costs of ownership - specifically property taxes - are frequently opaque, mismanaged, and overly burdensome.

Ownwell transforms this friction into opportunity. By leveraging proprietary datasets and automated workflows, the platform acts as an intelligent financial advocate, identifying overassessments and navigating complex county-specific appeal processes on behalf of the owner. What began as a solution for fair taxation has evolved into a comprehensive platform for reducing the total cost of ownership for residential and commercial clients alike and unlocking advanced wealth generation strategies. Ownwell is redefining how Americans manage and protect their largest asset.

Why We Invested

Property taxes are the single largest expense for real estate owners, yet the assessment system is fragmented across thousands of local jurisdictions. This systemic inefficiency leads to an estimated $57 billion in annual overpayments. Despite property taxes being the largest home expense, the majority of private and commercial owners never file an appeal. Historically, correcting these inaccuracies required expensive, high-touch consulting firms that cater primarily to high net worth residential owners and institutional commercial clients, leaving most homeowners without recourse.

The $15 billion property tax industry has traditionally been dominated by service-heavy roll-ups that rely on manual labor, paper processes, and local relationships. The industry’s bespoke county tax systems along with unstructured, specialized data have kept it locked out from software disruption, rewarding service roll ups over code. Ownwell disrupts this model through AI defensible technology. By applying advanced automation to structure property data and execute appeals, Ownwell has built a scalable software platform. This efficiency allows them to serve the entire market—from single-family homeowners to large commercial portfolios—profitably and at scale.

The impact is both meaningful and immediate for customers. Owners receive transparency into how their property is valued, clarity around whether they are overpaying, and automated support that removes friction from the appeal process. By simplifying a historically burdensome system, Ownwell is expanding access to tax savings while bringing efficiency to an industry that has lacked modernization for decades.

Beyond the market and growth metrics, we invested in a team deeply committed to equity and transparency. Founders Colton Pace and Joseph Noor combine technical rigor with a genuine obsession for the customer. They have built a culture that views the complexity of government bureaucracy not just as a problem to be solved, but as a barrier to financial wellness that must be removed.

Following our Series B lead investment, Ownwell is further positioned to become the category leader in real estate financial advocacy. By securing tax savings today, they are earning the trust required to help owners optimize insurance, exemptions, and financing tomorrow. We are proud to partner with Ownwell as they ensure every property owner has the tools to protect their most valuable asset.