Jennifer McCallum

VP of Marketing

Well behaved women seldom make history.

As a technical program director turned marketing executive, Jennifer has spent her career focused on the solutioning and delivery of impactful marketing strategies for organizations large and small. Prior to joining Mercato, she led brand, marketing and e-commerce at Borboleta, a category-leading B2B and DTC beauty company. Prior to Borboleta, Jennifer was the Director of Digital Experience Program Management for Merkle, a global CX and performance marketing agency, where she owned the portfolio delivery of large-scale digital transformations for enterprise clients. Notably, her team led the digital mar-tech transformations for Walgreens, Walmart, Stanford Healthcare, KPMG, and Canon.

Jennifer earned a B.A. in both Mathematics and Economics from Randolph-Macon Woman’s College. She currently sits on the Marketing Board of Advisors at Utah Valley University, and is a peer advisor at Authentic, a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™.

2023 Soundtrack Select:
Take Me Home, Country Roads, Lana Del Rey
Jennifer McCallum




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