Dave Boyce

Dave began his career as a serial entrepreneur and company builder. As an operator, Dave helped build and sell four companies to acquirers including Oracle, Amazon, and Experian. He earned his B.A. in German Literature cum laude from Brigham Young University and his M.B.A. from Harvard Business School.

Dave’s career is defined by a rare ability to bridge the gap between entrepreneurial agility and enterprise-grade rigor. After selling ProfitLogic to Oracle, he helped scale the Oracle Retail business unit from $80M to $350M. Dave went on to be a two-time CEO (Fundly and ZenPrint), and a C-level executive at InsideSales.com, where he helped navigate the organization through its transition from $15M to a $70M+ unicorn-scale platform. Most recently, Dave served as Executive Chairman of Winning by Design, a global growth advisory firm. While serving in that capacity and on the board of Forrester Research (NASDAQ: FORR), Dave leveraged a bird’s-eye view of the industry to distill the growth patterns of hundreds of SaaS companies—findings he codified in his book, FREEMIUM, published by Stanford University Press in 2025. Dave’s deep intellectual authority in revenue architecture provides a firm foundation for his work identifying and scaling the next generation of software winners.

Prior to joining Mercato as an investor, Dave spent years supporting the firm’s growth portfolio as a specialized advisor in Product-Led Growth. Dave has served on 11 public and private boards. A recognized global keynote speaker on AI- and product-led growth, Dave is committed to helping founders professionalize their operating systems to achieve a steeper angle of attack.