Often technology companies are formed around competencies in R&D, engineering, technological expertise and intellectual property. Companies with this focus frequently struggle to develop a culture and practice of effective sales execution. Mercato Partners supports this “must have" capability through strategic partnerships with MarketStar Corporation and other strategic partners. Our competence in sales and marketing execution positions us to provide significant value to companies seeking growth capital. Additionally, as a growth equity fund targeting companies in the small-middle market, we manage fewer investments, allowing our team to make key contributions where it matters most to business growth.