United Business Media brings the power of more than 100 trusted IT media brands to more than 18 million technology and business decision makers worldwide through online properties, worldwide conferences, industry-leading magazines, training, research and expert consulting services. Their targeted media and innovative marketing solutions cater to technology builders, sellers and buyers worldwide. United Business Media events, websites and magazines cover the breaking news, and offer strategic insight and direction about the business of technology.

As part of this unqiue exclusive partnership, United Business Media provides Mercato increased deal flow and access to technology resellers nationwide. UBM's network of resellers also provide Mercato Partners unique perspective from the front line sales force, helping guage customer behavior and demand.