Mercato is the Italian word for market or marketplace, which is where the Mercato story begins and ends — in the marketplace. Our firm's name communicates our core focus on understanding, influencing and conquering of markets. We bring a distinct competency around product launches and technology sales that is unique among private equity investors. Mercato’s investment and management philosophy places the highest value on accurately predicting market dynamics and effectively managing sales channel expansion. This innovative fusion of growth equity investing and world-class sales and marketing execution help portfolio companies accelerate revenues and improve investment performance.