“Smart money” refers to the contributions made by equity investors to their portfolio companies.  These value-add contributions typically include professionalization, key introductions, strategic advice and consultation on business issues and strategy.  We believe if the value an equity investor provides is limited to interactions with managing directors, it will be constrained with respect to both competency and capacity.  Mercato extends the expertise and strengths of the founders through key partnerships designed to accelerate the revenue growth of portfolio companies.  Mercato has developed several exclusive relationships with sales and marketing firms MarketStar, Vérité, Studeo Interactive Direct and United Business Media.  These partners can help Mercato’s portfolio companies expand more rapidly and accelerate revenue growth.

(Read more about these partners by clicking on the company names above.)