Mercato partners announces sales forum series

Growth capital investment firm hosts unique sales forum series for high growth technology and consumer companies.

SALT LAKE CITY, UT – October 2, 2010 – Mercato Partners is pleased to announce the first of its Sales Forum Series. Mercato Partners is a growth equity firm that combines growth capital investment with genuine expertise in building successful sales and marketing cultures in technology and consumer companies. The Mercato Sales Forum Series will be a targeted sales strategy event filled with creative solutions and innovative approaches to sales.  The sales forums will showcase the most talented sales executives in the country who will share effective sales tactics and ways to immediately impact sales growth.  Sales forums will be held in multiple cities across the Intermountain West.

For the first of the series, Mercato has partnered with the Utah Technology Council for an invitation only event to be held on November 3rd, 2010 in Salt Lake City, Utah.  Featured presenters for this event include:

Alan Hall, Managing Director of Mercato Partners, former founder and Chairman of Marketstar Corporation.  Mr. Hall will be presenting on best marketing and sales practices of highly successful technology companies.

Ken Allred, founder and CEO of Primary Intelligence.  Primary Intelligence's mission is to optimize sales teams by providing actionable intelligence and metrics, gathered through the world's best win loss, competitive and market needs analysis.

“Mercato wanted to host a truly unique event for the sales executives of high growth companies nationwide,” said Alan Hall. “We believe these events will provide unique access to top sales minds, rich networking with the best of the best, and relevant sales strategies.”

For more information or to request an invitation to this unique and unprecedented event visit Mercato’s website at www.mercatopartners.com or email info@mercatopartners.com. Attendance for the Sales Forums is by invitations only and will be limited.

ABOUT MERCATO PARTNERS: Mercato Partners was founded by marketing and sales execution expert, Alan Hall and serial entrepreneur and venture capitalist, Greg Warnock. Mercato Partners offers the innovative fusion of growth equity investing and world-class sales and marketing execution. The fund seeks minority investments in high growth technology and consumer electronics companies nationwide. The combined competencies around venture finance and sales and marketing execution allow Mercato to provide authentic and measurable value to companies seeking growth capital.

###