MarketStar is a global outsourced sales and marketing company providing flexible retail, channel and direct sales solutions for the world’s leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance. MarketStar manages channel programs through proprietary partner engagement methodology and software systems.  This tested system allows design and implementation of practical, measurable channel development programs for both leading and emerging companies.  MarketStar has approximately 2,500 employees worldwide serving clients in more than 20 countries on five different continents and is a part of Omnicom Group (NYSE: OMC)—the world’s leading marketing communications company.

A strategic partnership between Mercato and MarketStar gives portfolio companies unique access to the world-class channel sales expertise leveraged by HP, Cisco, Sony, Microsoft, Whirlpool, RIM and Verizon.