PROFILE

Joe Grover - associate

Joe Grover brings relevant experience in entrepreneurship and marketing strategy to Mercato Partners. At Mercato, Joe managed early fundraising activity and now is responsible for investor communications, financial reporting and provides both due diligence and deal support to the investment team. Joe also manages the firm's press and marketing. Joe has worked at Mercato Partners since the first phase of fundraising in the spring of 2007.

Prior to Mercato Partners, Joe ran a marketing and media production company where he led marketing and communication campaigns for Comcast, T-Mobile, Sportsman's Warehouse and Zions Bank. Joe was also responsible for key business development initiatives and led the firm's sales efforts, tripling revenue in 12 months. Joe's sales and marketing experience compliment Mercato's value-add strategy. Joe met Greg Warnock and Alan Hall in context of the Junto Partners program in 2005, where he worked on the launch of four other start-ups.  Joe completed a B.S. in Business Entrepreneurship at the University of Utah David Eccles School of Business.